“I love helping businesses grow: it’s what gets me out of bed in the morning. Tangible growth is what I want to see- it’s the reason I started switch.
Over the past six years I have been in contact with many companies looking to grow their business, however, based on their expectations and budget there were occasions where I simply had to say ‘no can do’. A widely known term for this is ‘champagne taste on beer money’ and is something which is naturally rife within the marketing world. Rather than pondering on the lack of investment available due to the financial crisis, I began to think about how I could create a solution for this going forward. Having helped a large number of businesses run some seriously effective marketing campaigns and build and establish some amazing brands, I worked on how I could combine flexibility into my service offering, eventually coming to a solution I like to call switch.
The way people now consume information and engage with companies is predominantly online, and the marketing world has had to move along with that. The way companies communicate has evolved too because buyer behaviour has changed, leaving businesses with no other option than to embrace the new consumer behaviours.
While marketing strategies may be evolving on a regular basis, the fundamental principles remain the same. As do ours.
We help businesses grow, and that’s all there is to it.”
Ben Hawksworth – switch Inventor